![Supercharge Your Brand Story, Part 2: Rafael Nadal and Nike's Icarus Moment | by The Ben Thomas Agency | Medium Supercharge Your Brand Story, Part 2: Rafael Nadal and Nike's Icarus Moment | by The Ben Thomas Agency | Medium](https://miro.medium.com/v2/resize:fit:1280/1*NFMzhahk8QRCZCI3aYk2-Q.png)
Supercharge Your Brand Story, Part 2: Rafael Nadal and Nike's Icarus Moment | by The Ben Thomas Agency | Medium
![Rafa Nadal on Twitter: "Happy for the tribute from @Nike Spain. You can check it out in Nike Portal del Ángel Barcelona #endlesstennis #RG14 http://t.co/k5dGBQ5aRo" / Twitter Rafa Nadal on Twitter: "Happy for the tribute from @Nike Spain. You can check it out in Nike Portal del Ángel Barcelona #endlesstennis #RG14 http://t.co/k5dGBQ5aRo" / Twitter](https://pbs.twimg.com/media/BqktT-aCQAAgzxJ.jpg)
Rafa Nadal on Twitter: "Happy for the tribute from @Nike Spain. You can check it out in Nike Portal del Ángel Barcelona #endlesstennis #RG14 http://t.co/k5dGBQ5aRo" / Twitter
![Nick DePaula on Twitter: "Nadal was wearing the Nike Zoom Vapor Cage 3 — with the years of his 4 US Open titles highlighted on the heel. https://t.co/3DEJjWIOQ0" / Twitter Nick DePaula on Twitter: "Nadal was wearing the Nike Zoom Vapor Cage 3 — with the years of his 4 US Open titles highlighted on the heel. https://t.co/3DEJjWIOQ0" / Twitter](https://pbs.twimg.com/media/Fb7VmLsaQAYqA7G.jpg:large)
Nick DePaula on Twitter: "Nadal was wearing the Nike Zoom Vapor Cage 3 — with the years of his 4 US Open titles highlighted on the heel. https://t.co/3DEJjWIOQ0" / Twitter
![DimiChard on Twitter: "Here are Rafael Nadal's shoes for 2022 Australian Open as well!! #Nike #NikeCourt #AusOpen #Rafa #Vamos https://t.co/HozPYHMcKp" / Twitter DimiChard on Twitter: "Here are Rafael Nadal's shoes for 2022 Australian Open as well!! #Nike #NikeCourt #AusOpen #Rafa #Vamos https://t.co/HozPYHMcKp" / Twitter](https://pbs.twimg.com/media/FBeBW2bXsAQ7Vi9.jpg)
DimiChard on Twitter: "Here are Rafael Nadal's shoes for 2022 Australian Open as well!! #Nike #NikeCourt #AusOpen #Rafa #Vamos https://t.co/HozPYHMcKp" / Twitter
![Crying real tears over this gorgeous masterpiece" - Fans react to Rafael Nadal's outfit for the US Open Crying real tears over this gorgeous masterpiece" - Fans react to Rafael Nadal's outfit for the US Open](https://staticg.sportskeeda.com/editor/2022/07/117b3-16580391443678-1920.jpg)
Crying real tears over this gorgeous masterpiece" - Fans react to Rafael Nadal's outfit for the US Open
![Rafael Nadal Fans on Twitter: "PHOTOS: Rafa Nadal & Maria Sharapova during the doubles at Nike's 'NYC Street Tennis' event → http://t.co/NCP3KuD1nU. http://t.co/eTjOPjwYSf" / Twitter Rafael Nadal Fans on Twitter: "PHOTOS: Rafa Nadal & Maria Sharapova during the doubles at Nike's 'NYC Street Tennis' event → http://t.co/NCP3KuD1nU. http://t.co/eTjOPjwYSf" / Twitter](https://pbs.twimg.com/media/CNOazkSWIAEzufK.jpg)
Rafael Nadal Fans on Twitter: "PHOTOS: Rafa Nadal & Maria Sharapova during the doubles at Nike's 'NYC Street Tennis' event → http://t.co/NCP3KuD1nU. http://t.co/eTjOPjwYSf" / Twitter
![Rafa Nadal on Twitter: ".@Nike has put this poster in the big city!! It looks amazing, don't you think? Thanks @nike for your support #NY https://t.co/70JXK6N4hf" / Twitter Rafa Nadal on Twitter: ".@Nike has put this poster in the big city!! It looks amazing, don't you think? Thanks @nike for your support #NY https://t.co/70JXK6N4hf" / Twitter](https://pbs.twimg.com/media/DJdNyBhW0AImGEV.jpg:large)
Rafa Nadal on Twitter: ".@Nike has put this poster in the big city!! It looks amazing, don't you think? Thanks @nike for your support #NY https://t.co/70JXK6N4hf" / Twitter
![Nike on Twitter: "Advantage, Nadal. Today, @rafaelnadal made history by becoming the first male tennis player ever to reach 21 Majors. Rafa has been on a relentless journey to clinch this historic Nike on Twitter: "Advantage, Nadal. Today, @rafaelnadal made history by becoming the first male tennis player ever to reach 21 Majors. Rafa has been on a relentless journey to clinch this historic](https://pbs.twimg.com/profile_images/1532044350019907585/Oo1-e1N2_400x400.jpg)
Nike on Twitter: "Advantage, Nadal. Today, @rafaelnadal made history by becoming the first male tennis player ever to reach 21 Majors. Rafa has been on a relentless journey to clinch this historic
![Rafael Nadal 2011 Wimbledon Match Worn Nike Air Max Courtballistec Sneakers Available For Immediate Sale At Sotheby's Rafael Nadal 2011 Wimbledon Match Worn Nike Air Max Courtballistec Sneakers Available For Immediate Sale At Sotheby's](https://sothebys-md.brightspotcdn.com/dims4/default/a385e47/2147483647/strip/true/crop/3543x3543+0+0/resize/800x800!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fmedia-desk%2F4f%2F40%2F2c8fc5ae4c238d84248721a38ee3%2Frafael-nadal-2011-wimbledon-match-worn-sneakers.jpg)
Rafael Nadal 2011 Wimbledon Match Worn Nike Air Max Courtballistec Sneakers Available For Immediate Sale At Sotheby's
![Crying real tears over this gorgeous masterpiece" - Fans react to Rafael Nadal's outfit for the US Open Crying real tears over this gorgeous masterpiece" - Fans react to Rafael Nadal's outfit for the US Open](https://staticg.sportskeeda.com/editor/2022/07/1e293-16580407331513-1920.jpg)